About Us

About Us

Empowering Growth, Elevating Health Through Conscious Capital.

R8 Holdings is a private equity holding company acquiring majority stakes in longevity, health & wellness, and CPG brands. We focus on profitable businesses with strong cash flow, applying disciplined operational expertise to help them scale responsibly.

We believe growth is engineered — guided by strategy, execution, and strong partnerships — not left to chance.

Our leadership team brings decades of combined experience in scaling and transforming consumer brands. Individual members of our team have worked across category-leading companies, including building #1-selling brands, contributing to billions in U.S. retail sales, and executing significant M&A transactions. This collective expertise informs the way we partner with founders and management teams to build lasting enterprise value.

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Our Story

With decades of combined experience leading and scaling category-defining brands, our leadership team has seen firsthand the challenges early-stage and mid-market consumer companies face.

We founded R8 Holdings to be the partner we wished we’d had — one that combines capital with operational expertise. By aligning financial discipline with creativity and long-term vision, we help founders unlock growth that is sustainable, strategic, and built for the future.

The R8 Difference

Unlike firms that focus only on financial outcomes, we measure success by the strength of the businesses we leave behind.

Our approach goes beyond investment — we actively partner with management teams to strengthen operations, expand reach, and build resilience. At R8, we don’t just acquire companies; we cultivate enduring brands that represent health, sustainability, and long-term value for investors, consumers, and communities alike.

What Sets Us Apart

Balanced Growth

We build brands responsibly — scaling efficiently while protecting integrity, customer trust, and product quality.

Hands-On Approach

Beyond capital, we roll up our sleeves to help optimize operations, strengthen teams, and accelerate distribution.

Sector Focus

We focus exclusively on health, wellness, and longevity brands, with deep knowledge of their growth drivers.

Collaborative Partnerships

Our model is built on trust and alignment with founders, management teams, and investors alike.